effortless
Design, product, code. I never managed to pick one.
What I care about is the thing itself: software that feels effortless, and a little magical the first time you touch it. That feeling isn't a feature you add. It's a hundred small decisions no one is meant to notice.
Right now I'm an Associate Partner at Kanastra. I co-founded Vitta as its first designer and helped build it from nothing to an exit, acquired by Stone in 2020, where I went on to help lead the design behind their expansion into investment services.
For seven years I ran Nooma as a design boutique, working alongside QuintoAndar, Algar, Inter, Teya, and others, quietly shaping products that reached millions of people.
I also invest in founders building things where the experience is the whole point. If that's you, say hello.